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· Posted on
November 29, 2024

Webjet takes customers for a ride after allegedly charging them $770 in surprise fees - and the ACCC ain't happy

The ACCC has taken Webjet to court over misleading and deceptive conduct.

What's the key learning?

  • When companies get regulator's attention for any possible irregularities, this can cause uncertainties like, if will there be a massive fine or if they need to overhaul the business model.
  • Companies must be wary of getting into the regulator's radar by ensuring that the are being transparent and clear with the advertising of their products.
  • Webjet must be able to address the issue so its share price doesn’t cop another beating.

👉 Background: Webjet was founded back in 1998 and has grown to become one of Australia’s largest online travel agencies. Earlier this year, it demerged its B2B hotel platform, WebBeds, into a separate company.

👉 What happened: Now, the ACCC has taken Webjet to court over misleading and deceptive conduct. The ACCC claims that between 2018-2023, Webjet allegedly sold airfares and then slugged customers with an additional fee between $34.90 - $54.90 that wasn't advertised..

👉 What else: In some cases, Webjet sent an email confirming the booking… and then requested additional payments averaging $770 - to complete the booking. After this warning, the shares of Webjet dropped more than 6%.

What's the key learning?

💡Nothing spooks investors like a regulator poking its head around. And when the ACCC comes knocking, uncertainty skyrockets especially around the potential penalties as well as the implications for the business.

💡For example, in September last year, the ACCC announced an investigation into Qantas’ misleading conduct, and the fine was potentially up to $600 million. Next minute: Qantas’ share price dropped around 2%.

💡But when the ACCC announced the penalty of just $120 million, Qantas’ share price actually increased because it provided certainty and closure. So, Webjet will be hoping this issue with the ACCC will be dealt with swiftly.

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